RESULTS
What started as COVID-19 updates, strategically evolved into what is now an ongoing, monthly series called “The 412” — four things to know, one thing to think about and two things to look forward to. (Can you tell they’re based in Pittsburgh?).
Over the course of two years, we successfully published hundreds of videos from CEO Leroy Ball, recorded from his very own phone and #selfiestick to reach thousands of employees.
Leroy’s videos have even featured spin-off interviews with employees, outtakes, a selfie spoof (or two), and ongoing internal communication initiatives that highlight why Koppers is a great place to work.