Jeff Barton

Co-Founder, President

A lot of creatives excel at making something beautiful. Jeff is the rare one who not only makes it beautiful, but guarantees it has a strategy that delivers results. 

Jeff’s hard working attitude was developed on a farm (seriously, he used to raise cows) and forged at some of the top agencies in the business. In 2017, Jeff struck out on his own and founded what would become Oyster Creative Collective. 

Besides serving as the captain of our ship, he supervises and leads a team of art directors, designers and copywriters to deliver award winning ideas and creative. 

Dan Ayer


Dan is an award-winning copywriter and public relations professional who combines ideas, strategy, words and content to drive business results for clients. 

During his career, Dan has served as a copywriter, media relations specialist, social media and digital strategist to clients across multiple industries. 

In 2013, he was selected as PRSA Pittsburgh’s Rising Star, an award given to a young professional who has shown outstanding promise in the field of public relations. After his first year in business on his own, he was again honored by PRSA Pittsburgh as its first ever Entrepreneur of the Year. 

Jenna Lo Castro Ph.D.

Director of Communications & Strategy

Need a communications strategy for business, stat? Jenna’s not an MD, but she’s our resident doc when it comes to writing a prescription for an organization’s message.

Her 9 to 5 is as an assistant professor of public relations and advertising at Point Park University, but she’s a member of our team 24/7.

Prior to joining the Point Park community, she was an assistant professor of corporate communications at Penn State, Fayette. She has taught at Pittsburgh universities including Duquesne, Carlow and Chatham.
She also has industry experience in advertising and has written for both magazine and newspaper — and as she tells her students — “yes, people still read them.”

Laura Shirley


Able to come up with big ideas? Check. Visually stunning work? Check. Strategic in everything she does? Check. Fun to work with? Double check. 

Laura checks every box you want from an art director. But where she really excels is going beyond those checkmarks. 

A natural leader who got her start at several top, highly-awarded creative shops, Laura refuses to compromise when it comes to her and her clients’ work. 

Her passion for design and the creative arts extends outside the office, where she holds key roles in the AIGA and Creative Mornings. 


Megan Clista


Strategy is Megan’s middle name. And her parents must have been psychic, because it’s at the root of everything she creates.

Megan joined Oyster after serving at one of the top agencies in the biz.

Whether it’s working to come up with an idea that will resonate with the media or writing copy that will cause a reaction with the masses, Megan delivers results that all go right back to her namesake.


Anton D. Johnson, II

PR & Social Media Specialist 

You might recognize Anton as one of our first Big IDEA Interns. And if you don’t know Anton yet? 

Well, you will. That’s because he’s always the first person to raise his hand and take on a challenge. Whether it’s driving an ice cream truck around the Burgh or solving a marketing problem for a client, this Point Park grad is your guy. 

So while his name might say II, he’s definitely #1 in our book.

Work with us

We’re always looking for creative and talented people to join our team. 

Shellfish allergies are even welcome.