The Greater Pittsburgh Arts Council (GPAC) is the region’s primary arts service organization. It provides financial, professional and political support to artists and nonprofit organizations in 10 counties within Western Pennsylvania.
Intermission is over. The curtain has been lifted. After a two-year pause from laughter, drama, and inspiration, GPAC was ready to welcome patrons back to its venues. It was time for the resurgence of the Pittsburgh arts scene.
The Restart the Arts campaign was an 8-week public service initiative with 19 event activations; 22 artist performances, including on-air with Pittsburgh Today Live; collaboration with influencers Keep Pittsburgh Dope and Toddling Traveller; sponsorships by UPMC, Highmark and Giant Eagle GetGo; a traveling “Artsmobile” bringing performing artists all over the city; and a mix of PR, social and digital media, traditional advertising, digital, and radio/streaming.
One truck breakdown (no, really) and 358,304,894 (ok, we’re exaggerating, a little) ice cream cones later, we successfully helped GPAC Restart the Arts with our guerrilla-style, experiential marketing approach and robust events calendar: