SOLUTION
What did we do? An explainer video with stereotypical buzzwords and “commitments? Nah. Instead, we took this project to another level — literally.
We created a vintage video game.
Our character, the Koppers K, is the protagonist. He strategically hops, skips and jumps to level-up his Sustainability “game,” while unveiling the key components of Koppers Sustainability Plan with a distinct look, feel and aesthetic for each value.