Best Buddies pairs individuals with intellectual disabilities with friends for all kinds of fun.
Best Buddies was launching a new event in Pittsburgh – Tastebuds. The event pairs top chefs with a buddy from Best Buddies to be their sous chef for the evening.
Great story, but it needed someone to tell the public about it.
We made Tastebuds the top annual culinary event for both chefs and foodies (yea, we hate that word, too).
Our media relations and social media strategy helped position the event as a “can’t miss” night.
The late chef and food-personality Anthony Bourdain visited Pittsburgh to film an episode of his CNN show “Parts Unknown.”
Since several Tastebuds’ chefs were featured in the episode, we worked with CNN and Bourdain’s production company to host a special fundraiser screening of the show’s premiere.
One of our team members even appeared in the episode. He shared a meal and whiskey with Anthony Bourdain (COUGH, BRAG, COUGH).