Erie Apparel is an Erie-based company that creates high-quality, custom t-shirts and apparel for Erieites near and far. They put the 814 on the map with quality designs and craftsmanship and ship 814 pride across the country, but their hearts are docked right next to Lake Erie so they can pour everything they can back into the community.
One of the brand’s most popular items is their shirt with a simple “814” across the chest, representing the local area code.
With Erie Apparel’s mantra, “It’s Okay to Love Erie,” the brand wanted to create a day that was all about celebrating the great things about the region.
What better day to celebrate than August 14 (8/14)?
No one doubted Erie Apparel’s love of all things local, but they wanted to make it official. We worked to have August 14 declared “814 Day” with an official proclamation from the Mayor of Erie. Once we had the proclamation in hand, we decided to make sure every Erieite was in the spirit.
The goal for the campaign was very simple: to show our love for Erie — and hope the city would visit the store.
The largest non-Black Friday sales day in company history
Six media placements and more than 1.1 million media impresssions
Visits from the Mayor and County Executives
An official Mayoral proclamation of “814 Day”
To give our newest Erieites a sense of hometown pride, Erie Apparel gave an 814 onesie to every baby born at Magee-Womens, UPMC Hamot the week of August 14. By outfitting these newborns in 814 gear, we were able to build on the legacy of Erie’s proud citizens who contribute to its big, fun, loving community.