Pittsburgh’s Annual Day of Giving is a day focused on charitable giving to local non-profits. The big challenge? Standing out. Since every non-profit is competing for eyeballs, social media space and dollars, it can be quite a problem for non-profits.
We decided we could skip the day and tell our story over the course of ten days with a matching donation campaign. Our goals was to fund two scholarships for students. We funded three in just ten days.