Trade Institute of pittsburgh

Rebuilding lives

The Trade Institute of Pittsburgh (TIP) is a non-profit building trade training school dedicated to providing opportunities for individuals with barriers to employment. 

TIP was busy helping its students rebuild their lives and needed someone to help tell their story. 


We rebuilt their social media and marketing strategy, as well as supported the organization’s fundraising efforts. 


Beyond a new look, brand strategy and website, our Brick by Brick giving strategy helped TIP raise more than $24,000 in just under ten days. 

TIP engages returning citizens to meet a growing need for skilled workers across the trades as the older generation of workers retires. 

Pittsburgh’s Annual Day of Giving is a day focused on charitable giving to local non-profits. The big challenge? Standing out. Since every non-profit is competing for eyeballs, social media space and dollars, it can be quite a problem for non-profits. 

We decided we could skip the day and tell our story over the course of ten days with a matching donation campaign. Our goals was to fund two scholarships for students. We funded three in just ten days.