Pittsburgh Robotics Network

Public Relations

The Pittsburgh Robotics Network (PRN) represents the companies and leaders who make up the Pittsburgh robotics ecosystem, which is anchored by Carnegie Mellon University (CMU) and driven by 100+ robotics organizations, including the worldwide leaders in autonomous vehicle development.

CHALLENGE

City of Bridges, City of Champions, City of “Eds and Meds” and… the Robotics Capital of the World???

PRN needed to show the world that Pittsburgh should be known for robotics and artificial intelligence.

APPROACH

A “meeting of the minds” an event with major industry players and organizational members to launch PRN as an integral part of the tech industry, and to announce its 2021-30 strategic vision for the future. All we had to do? Tell their story and get people to listen. (Simple! Just nuts and bolts, right?!)

To top it off, we strategically chose to host the event at Over Eden’s Rooftop Lounge at the TRYP Pittsburgh hotel for a view of Lawrenceville’s Robotics Row.

RESULTS

Even in the midst of the pandemic, the event had 100+ attendees. We secured media placements with top local (even made a few front pages! Woo!) and key trade outlets:

  • KDKA-TV
  • WTAE-TV
  • Pittsburgh Post-Gazette
  • NextPittsburgh
  • Pittsburgh Business Times
  • Patch
  • Robotics World
  • Robotics 24/7
  • Smart Industry
  • Technical.ly
  • @SmartIndustyUS