ATI Materials
Proven Totally Badass
For more than a hundred years, ATI has been the defense and aerospace’s industries first call when they need systems to fly higher, dig deeper, stand stronger, and last longer — anywhere on, above, or below the earth.
CHALLENGE
When you work with partners who soar to those kind of heights, they don’t exactly love to share their secrets. But to find new partners and expand their business, ATI had to find a way to share their stories.
APPROACH
Creating materials that can go from the deepest depths of the ocean to outer space, is pretty, well, badass.
We developed a social media strategy to show ATI’s badassery, without naming names of their many confidential customers.
RESULTS
Turns out ATI is also capable of out of this world social media stats. In our first year with them impressions were up more than 1,500%, engagements 3,500%, and audience growth? Oh, just 33,225% growth.
Plus, a recent engineering recruit told the CEO that ATI wasn’t on her radar until she saw its social media.
Pretty badass, if you ask us.
