BEST BUDDIES
The perfect pairing.
Best Buddies pairs individuals with intellectual disabilities with friends for all kinds of fun.
CHALLENGE
Best Buddies was launching a new event in Pittsburgh – Tastebuds. The event pairs top chefs with a buddy from Best Buddies to be their sous chef for the evening.
Great story, but it needed someone to tell the public about it.
SOLUTION
We made Tastebuds the top annual culinary event for both chefs and foodies (yea, we hate that word, too).
Our media relations and social media strategy helped position the event as a “can’t miss” night.
RESULTS
- Four straight years of a sold out event
- Raised more than $300,000
- More than 50 media placements and 25 million media impressions
- A waiting list of chefs who want to participate each year
Anthony Bourdain
The late chef and food-personality Anthony Bourdain visited Pittsburgh to film an episode of his CNN show “Parts Unknown.”
Since several Tastebuds’ chefs were featured in the episode, we worked with CNN and Bourdain’s production company to host a special fundraiser screening of the show’s premiere.
One of our team members even appeared in the episode. He shared a meal and whiskey with Anthony Bourdain (COUGH, BRAG, COUGH).