Pittsburgh Pickle Company

#Notasidepickle

Pittsburgh Pickle was started by three brothers out to create the perfect pickle. To this day, they pack each jar by hand to ensure a higher level of quality and to honor Pittsburgh’s hardworking steeltown heritage.

CHALLENGE

One of the brand’s biggest goals was to be served at THE Pittsburgh restaurant — Primanti Brothers.

The nationally recognized Picklesburgh event was the perfect place to get the word out.

SOLUTION

We created a social teaser campaign leading up to Picklesburgh, the world’s largest pickle festival (yes, Pittsburgh is weird. And yes, Pittsburgh is awesome).

In a few short hours we held blind taste tests, pitting Pittsburgh Pickle’s product against the commodity brands used by Primanti’s.

The crowd’s overwhelming endorsement of the Pittsburgh Pickle cukes was shown with 1,300+ public signatures on a love letter to Primanti’s.

RESULTS

Thousands of signatures on a love letter to Primanti’s.

Thousands of new tasters who tried Pittsburgh Pickle for the first time.

Oh, and Primanti’s is in discussions with the brand to feature their cukes.

In a short time with a tight budget, we got them the recognition and meeting that they were looking for.

#MainPickle

Allegheny Cleanways

It’s not for everyone.

Allegheny CleanWays has been instrumental in engaging and partnering with community groups to remove dumps and debris from vacant lots, greenways, streets and riverbanks. But they were seeking to rebrand, as people often believed that they were a city organization tasked with cleanup.

CHALLENGE

Allegheny CleanWays government-style logo and voice made the organization feel like a stuffy County entity that didn’t have any fun. More importantly, it made volunteers and donors assume that they didn’t need any support.

RESULTS

We repositioned Allegheny CleanWays for the future, setting them up as ‘CleanUp Artists’ that transform littered areas into blank canvases ready for revitalization.

QUOTE

“Oyster helped us better showcase the work we are doing and stand out from the crowd.”

– Myrna Newman, Executive Director

oyster_creative_work_allegheny_cleanways1

Struggling to drag a waterlogged couch out of the Ohio River?

Taking care of an illegal dumpsite in someone else’s neighborhood?

Or taking out the tires and trash that no one else will?

Yeah, it’s not for everyone.

What is for everyone are the results of what we do – educating so that we have a cleaner community in the future and actually removing trash from neighborhoods throughout Allegheny County – is for everyone.